Ex C

The ad is a Heinz Ketchup ad, with a bottle in the middle. The bottle of ketchup is cut in horizontal lines, which is the signifier. This is to evoke one's memory of tomatoes which are placed on top of each other and sliced. This is to capture the attention of consumers as well as signify that their ketchup has no chemicals as it is from fresh tomatoes. 

The sliced tomatoes used to represent the ketchup bottle looks fresh, signifying that their products are fresh and natural.

The phase " No one grows Ketchup like Heinz" shows that Heinz delivers fresh ketchup from fresh tomatoes which are grown by the brand themselves. The green stem at the top of the tomato-bottle is also a signifier to signify that the tomatoes they grow are very fresh, as green is a colour linked to nature.


Comments

Post a Comment

Popular posts from this blog

Assignment 2 commentary

When I first approached the assignment, I thought it was quite an interesting and fun assignment as I had previously took NM3219 on Digital Storytelling and there was an assignment similar to this as well! My story involves my dad, who eats squid and has an allergy reaction. He then went on to receive treatment at the hospital and recovered. At first , all the pictures taken were from a mid-far range point and after receiving feedback, i started incorporating some close up shots and took pictures from not just a neutral angle but also from a low angle. For the first shot in the storyboard, instead of using a mid angle shot as i have originally planned, i changed it to a close up to focus on how my dad was sleeping. For the 4th picture in the storyboard, I took the picture from a low angle to give a slightly comical effect and to convey how eager he was to eat the squid. In the 5th shot, I took a extremely close-up shot of my dad eating the squid to show that he was actually of eating i...
Read more

Assignment 1 Commentary

Image
Initially, I was  worried that i would not be able to do this assignment properly as I was not familiar with the tools in Illustrator. However, after fumbling about for abit , and learning more about the tools, i realize that it was actually very manageable and even fun! I chose to use this picture of this lightbulb because i was in a pretty café and the lightbulb looks interesting and unique, and I wanted to abstract it into from its unique lightbulb design to a common lightbulb that everyone could recognize easily  With the use of illustrator , i used the pen tool to trace the outline of the lightbulb, including in minute and small details such as the light ligaments inside as well as the designs of the lightbulb outside. Before tracing the outline of the lightbulb, i had to lower the transparency of the image so that it would be easier to trace. I also incorporated the use of color, such a yellow to highlight the light emitted from the lightbulb. I wanted the end result to ...
Read more